Marketing Content Specialist

Job Summary

A company is looking for a Marketing Content Specialist to develop and direct marketing content supporting audience-based strategies.

Key Responsibilities

• Write engaging content for various channels including social media, newsletters, and web pages
• Collaborate on audience segmentation and personalization while managing content strategies across multiple brands
• Analyze content performance and optimize written content for SEO to enhance visibility

Required Qualifications

• Bachelor's Degree in Marketing, Communications, or Journalism
• Minimum three years of experience in marketing communications or content strategy
• Experience in the financial services industry is preferred
• Proficient in multi-channel marketing content creation, including video and social media
• Familiarity with content analytics tools such as Google Analytics and marketing automation systems