Marketing Data Analyst

Job Summary

A company is looking for a Data Analyst to develop measurement strategies for integrated marketing campaigns.

Key Responsibilities

• Analyze quantitative and qualitative marketing data to identify patterns and trends
• Deliver business intelligence to support data-driven marketing strategies
• Monitor analytics data integrity and resolve tracking/tagging issues

Required Qualifications

• 5+ years of experience with web analytics platforms and marketing reporting
• Proficiency with Adobe Analytics for campaign reporting
• Strong understanding of marketing strategies and KPIs
• Expertise in tag management and UTM tracking
• Strong data visualization skills using Power BI or Excel