Marketing Specialist

Job Summary

A company is looking for a Marketing Specialist (Demand Generation).

Key Responsibilities:

• Assist in planning, project management, and execution of marketing campaigns, including creation of marketing materials and setup in marketing automation platforms
• Manage and clean lead lists for accurate lead routing within the CRM system
• Conduct research to support marketing strategies, including competitive analysis and market trends

Required Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 2 years of experience in a marketing support or operations role is preferred
• Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo) is a plus
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)
• Strong analytical skills and the ability to work with data