Job Summary
A company is looking for a Channel Specialist- Health and Wellness.
Key Responsibilities
- Build and launch campaigns in Meta Ads Manager, implementing audience targeting and conversion tracking
- Ensure compliance with healthcare advertising guidelines and conduct quality control of campaign assets
- Monitor campaign performance and collaborate on optimizations to meet client KPIs
Required Qualifications
- 2+ years of experience with Meta Ads Manager in an agency or high-volume advertising environment
- Strong knowledge of the Meta Platform, with healthcare/wellness experience preferred
- Proven success in executing high-performance advertising campaigns
- Proficiency in tracking implementation, including Meta Pixel and UTM tagging
- Ability to manage multiple deployments and collaborate effectively with cross-functional teams
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