Director of Product Marketing

Job Summary

A company is looking for a Director of Product Marketing to lead the go-to-market strategy for its traffic solutions.

Key Responsibilities

• Develop and execute product marketing strategies aligned with business objectives
• Conduct market research and competitive analysis to inform product positioning
• Plan and execute product launches and collaborate on integrated marketing campaigns

Required Qualifications

• Bachelor's degree in marketing, business, or a related field; MBA preferred
• Proven experience in product marketing, preferably in technology or transportation
• Strong understanding of marketing principles, including market research and positioning
• Experience working cross-functionally with product management and sales teams
• Familiarity with ITS and traffic management solutions is a plus