Senior Growth Marketing Manager

Job Summary

A company is looking for a Senior Manager of Growth Marketing to lead customer acquisition efforts across various channels.

Key Responsibilities

• Lead paid media strategy for customer acquisition across platforms like Meta, Google, TikTok, and direct mail
• Manage the annual growth marketing budget and optimize spend for maximum ROI
• Develop and oversee strategies for owned channels, including email and SMS, to enhance customer engagement and retention

Required Qualifications

• 7-10 years of experience in acquisition marketing with expertise in Meta and Google Ads
• 5+ years of experience with affiliate marketing and direct mail programs
• 3+ years of direct people management experience
• Proven ability to optimize paid media budgets for revenue growth
• Advanced analytical skills and familiarity with marketing KPIs and data-driven decision-making