Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager.

Key Responsibilities

• Design and implement comprehensive lifecycle marketing strategies to maximize customer engagement and retention
• Lead the execution of targeted lifecycle marketing campaigns aligned with business objectives
• Analyze customer data to identify trends and optimize campaigns for improved ROI

Required Qualifications

• 9+ years of experience in lifecycle marketing, with at least 2 years in a management role
• Strong expertise in lifecycle marketing strategic planning and project management
• Proficiency in marketing automation platforms and analytics tools
• Extensive experience in customer journey mapping and user experience improvement
• Experience managing lifecycle marketing budgets and departmental resources