Job Summary
A company is looking for a Senior Programmatic Media Buyer to manage and optimize programmatic advertising campaigns.
Key Responsibilities
- Execute end-to-end programmatic campaigns in DV360, including setup, pacing, targeting, and optimization
- Manage campaign trafficking and tracking in Google Campaign Manager, ensuring quality assurance of creatives and tags
- Monitor and optimize performance across KPIs using data-driven strategies and collaborate with cross-functional teams
Required Qualifications
- 5+ years of hands-on experience with programmatic campaigns, specifically in DV360 and Google Campaign Manager
- Strong technical understanding of media buying, tagging, tracking, and brand safety standards
- Demonstrated ability to manage complex campaign strategies across various objectives
- Deep knowledge of digital advertising KPIs and optimization techniques
- Strong Excel or Google Sheets skills; experience with BI tools is a plus
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