Senior Demand Generation Manager

Job Summary

A company is looking for a Senior Manager of Demand Generation to run campaigns, optimize CRM, and drive pipeline growth through email, paid, and multi-channel marketing.

Key Responsibilities

• Lead paid campaigns and design email nurture programs to generate high-quality leads
• Improve lifecycle marketing and streamline CRM workflows for enhanced campaign performance
• Build dashboards for marketing analytics and collaborate across the organization to maximize lead generation

Required Qualifications

• 6-8 years of experience in B2B marketing focused on demand generation and email nurture
• Proven success in managing marketing channels that drive pipeline growth
• Strong experience with HubSpot or equivalent CRM/marketing automation platforms
• Proficiency in analytics tools and experience establishing dashboards and KPIs
• Experience in a startup environment with a hands-on approach to strategy and execution