Senior Integrated Marketing Manager

Job Summary

A company is looking for a Senior Manager, Integrated Marketing to lead marketing efforts in a college counseling environment.

Key Responsibilities

• Develop and oversee the lifecycle marketing strategy, optimizing the customer journey from awareness to post-sales engagement
• Lead and mentor the lifecycle marketing team, ensuring alignment with strategic goals and managing cross-functional projects
• Collaborate with the sales team on lead nurturing and infrastructure, defining lead scoring models for effective handoff

Required Qualifications

• Bachelor's degree in marketing, communications, or a related field
• 8+ years of experience in integrated marketing or lifecycle marketing, preferably in the education or service industry
• Strong analytical skills with familiarity in marketing automation platforms and CRM systems, particularly Hubspot
• Proven leadership and project management skills, with experience in guiding teams and leading complex projects
• Ability to thrive in a dynamic, cross-functional environment