Senior Lifecycle Marketing Associate

Job Summary

A company is looking for a Senior Lifecycle Associate who will shape the customer journey and drive lifecycle marketing strategies.

Key Responsibilities

• Drive lifecycle strategy by implementing initiatives focused on conversion, engagement, retention, and revenue generation
• Oversee the creation and optimization of multi-channel campaigns, ensuring consistent messaging and enhancing the customer experience
• Analyze performance metrics and deliver actionable insights to inform future marketing strategies

Required Qualifications

• 3-5 years of experience in Lifecycle/CRM marketing with ownership of customer communications
• Expertise in email and SMS automation platforms and working knowledge of HTML and Java-based template languages
• Strong analytical skills with a history of leveraging data to drive strategy
• Excellent project management skills with the ability to balance multiple initiatives
• Startup-minded with a proactive approach and comfort in a fast-paced environment