Senior Marketing Data Analyst

Job Summary

A company is looking for a Senior Data Analyst, Marketing.

Key Responsibilities

• Own Funnel & PLG Analytics to optimize customer journeys and recommend improvements for acquisition, retention, and expansion
• Build and maintain high-impact dashboards that integrate marketing, product, and CRM data for decision-making
• Lead GA4 tagging and tracking to ensure accurate data flows and capture the full customer journey

Required Qualifications

• 5+ years in marketing analytics, preferably in B2B SaaS with a focus on growth models
• Strong SQL skills for querying and manipulating complex datasets
• Deep experience with GA4 event tracking and analytics best practices
• Proficiency in data visualization tools like Tableau or Looker
• Experience with A/B and multivariate testing for optimization