Senior Marketing Operations Manager

Job Summary

A company is looking for a Senior Marketing Operations Manager to drive customer lifecycle marketing through automation.

Key Responsibilities

• Own the strategy and execution of lifecycle marketing campaigns, including segmentation and reporting
• Lead marketing automation efforts and collaborate with cross-functional teams to optimize workflows
• Analyze campaign performance metrics and provide insights to inform marketing strategies

Required Qualifications

• Minimum 5 years of lifecycle marketing experience in a multi-product technology organization
• Minimum 6 years of hands-on experience in email and lifecycle marketing within a B2B organization
• Experience with Hubspot and in-app messaging tools
• Strong analytical skills with the ability to translate data into actionable insights
• Demonstrated project management skills and ability to manage multiple projects simultaneously