Senior Performance Marketing Associate

Job Summary

A company is looking for a Senior Associate, Performance Marketing to drive new customer acquisition through search channels.

Key Responsibilities:

• Optimize paid search campaigns, focusing on Google Ads and Microsoft Ads to maximize return on ad spend (ROAS)
• Identify new keyword opportunities and audience segments to expand reach and diversify acquisition mix
• Design and execute A/B tests to improve conversion rates and overall campaign performance

Required Qualifications:

• 3+ years of experience in performance marketing, with at least 2+ years focused on paid search/SEM
• Proven track record in managing successful Google Ads and Microsoft Ads campaigns
• Strong understanding of the search marketing funnel and relevant metrics analysis
• Experience in developing and scaling new search campaigns and keyword strategies
• Ability to collaborate effectively with diverse teams