Job Summary
A company is looking for a Senior Product Marketing Manager to develop and execute go-to-market strategies for B2B solutions.
Key Responsibilities:
- Conduct market research to understand customer segments and pain points
- Create and execute go-to-market plans for new product features and releases
- Empower the sales team with sales collateral, training, and tools
Qualifications:
- 5+ years of experience in product marketing, preferably in enterprise B2B
- Demonstrated success in positioning and launching products
- Proven ability to work cross-functionally with multiple stakeholders
- Experience in market analysis and strategic planning
- Deep understanding of target customer personas and their pain points
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