Senior Solutions Specialist

Job Summary

A company is looking for a Senior Solutions Specialist (SFMC).

Key Responsibilities

• Develop and support innovative marketing strategies using Salesforce Marketing Cloud to enhance customer engagement
• Collaborate with cross-functional teams to identify opportunities and challenges for seamless marketing operations
• Utilize data analytics and performance metrics to measure campaign success and make data-driven decisions

Required Qualifications

• 3+ years of experience with marketing platforms, ideally Salesforce Marketing Cloud
• Knowledge of SQL, HTML, CSS, and scripting languages (AMPscript, Liquid, etc.)
• Understanding of data concepts and how to transform data for marketing communications
• Experience with data security and privacy laws (CCPA, GDPR)
• Technical experience in cloud and big data technologies