Vice President of Marketing

Job Summary

A company is looking for a Vice President of Marketing who will develop and execute a comprehensive marketing strategy to drive brand growth and customer acquisition.

Key Responsibilities

• Manage full-funnel media investments to maximize brand visibility and customer engagement
• Own marketing performance KPIs and optimize spend efficiency for measurable business growth
• Develop and lead brand marketing strategy, ensuring alignment with company growth objectives

Required Qualifications

• 10+ years of experience in digital marketing, with expertise in performance and analytical marketing
• 5+ years of experience with digital insurance or service distribution
• Experience leading full-funnel media investments and optimizing budgets
• Strong B2B2C marketing experience
• Proficiency in account retention and customer journey orchestration