Email and SMS Marketing Specialist

Job Summary

A company is looking for an Email & SMS Marketing Specialist.

Key Responsibilities

• Plan, execute, and optimize email and SMS marketing campaigns for B2B insurance products
• Collaborate with cross-functional teams to create targeted communications that enhance customer engagement
• Manage campaign calendars, conduct A/B testing, and report on campaign performance with actionable insights

Required Qualifications

• 2+ years of hands-on experience in email/SMS marketing and CRM platforms (HubSpot preferred)
• Strong understanding of multi-channel campaign automation, segmentation, and personalization
• Familiarity with B2B marketing, customer journeys, and compliance standards
• Analytical mindset with the ability to interpret data and inform strategy
• Experience in developing SOPs and scalable processes for marketing campaigns