Director of Performance Marketing

Job Summary

A company is looking for a Director of Performance Marketing to design, execute, and scale full-funnel demand programs for growth.

Key Responsibilities

• Develop and run integrated digital programs targeting brick-and-mortar SMB audiences to generate qualified pipeline and revenue
• Own and scale digital channels while improving conversion rates and collaborating with other teams for measurable demand
• Manage performance budget and define KPIs to guide budget shifts and maximize ROI through disciplined testing and analytics

Required Qualifications

• 8-10+ years of experience in B2B demand generation/performance marketing, particularly with hard-to-reach SMB audiences
• Hands-on experience across various digital acquisition channels including SEM/SEO, paid social, and programmatic
• Proven track record of owning significant budgets and demonstrating accountability for efficient deployment and ROI
• Familiarity with product-led growth motions and collaboration with growth teams
• Strong network among performance marketing leaders and ability to communicate complex data insights to executives