Director of Product Marketing

Job Summary

A company is looking for a Director of Product & Customer Lifecycle Marketing to lead growth and engagement initiatives.

Key Responsibilities

• Manage and mentor a team of Product and Lifecycle Marketers, developing scalable frameworks
• Refine customer segmentation and enable targeted messaging through data analysis
• Oversee omni-channel lifecycle journeys to enhance customer relationships and feature utilization

Required Qualifications

• 10+ years of experience in Product Marketing, Lifecycle Marketing, or Growth Marketing, including 5+ years in leadership roles
• Proven track record of driving adoption, retention, and revenue growth
• Experience with 1st- and 3rd-party data for segmentation frameworks
• Strong understanding of pricing and packaging strategies
• Exceptional leadership and cross-functional collaboration skills