Lead Generation Specialist

Job Summary

A company is looking for a Lead Generation Specialist to support marketing and sales initiatives.

Key Responsibilities:

• Assist the Marketing & Sales team with lead generation activities
• Organize and attend prospecting trips, scheduling first-time appointments with potential clients
• Manage and update the company CRM; track leads and report results to the manager

Required Qualifications:

• High School Diploma required
• College coursework in Marketing, Sales, or related field preferred
• Working knowledge of marketing tools and CRM systems
• Experience with CRM systems (Salesforce, HubSpot, etc.) preferred
• Event planning or management experience preferred