Sales and Marketing Specialist

Job Summary

A company is looking for a Sales and Marketing Specialist to drive pipeline growth and optimize marketing strategies.

Key Responsibilities

• Drive pipeline growth through strategic, multi-channel outbound prospecting
• Articulate the value proposition to engage potential clients and qualify their needs
• Analyze lead generation performance and provide strategic insights for improvement

Required Qualifications

• 2-5+ years of experience in a Business Development or Sales Development role
• Experience with Account-Based Marketing concepts and platforms like 6sense is a plus
• Hands-on experience with CRMs and sales engagement tools is a plus
• A proactive, results-oriented mindset
• Analytical curiosity regarding marketing and sales performance