Lead Generation Specialist

Job Summary

A company is looking for a Lead Generation Specialist responsible for driving top of funnel sales pipeline development.

Key Responsibilities

• Target and qualify potential sales qualified leads (SQLs) through direct marketing strategies
• Contact potential clients via cold calls, email cadences, and LinkedIn messenger
• Conduct sales fit assessments to qualify leads for introduction meetings with the Director of Business Development

Required Qualifications

• 2 years of experience in a Business Development Representative or related position in a B2B environment
• 2 years of experience in outbound prospecting through phone, email, and LinkedIn outreach
• 1 year of experience using CRM systems and sales engagement tools