Senior Manager of Growth Marketing

Job Summary

A company is looking for a Senior Manager of Growth Marketing to drive acquisition and revenue growth for its subscription fitness business.

Key Responsibilities

• Manage and optimize Google Ads and Meta campaigns, including audience strategy and performance review
• Develop daily performance reports and collaborate with Analytics for event instrumentation and testing
• Design structured experiments to improve subscription metrics and manage cross-functional planning

Required Qualifications

• 7+ years in performance/growth marketing for DTC subscriptions, preferably in fitness or health
• BA in a related field or equivalent experience
• Hands-on expertise in Google Ads and Meta with significant annual spending experience
• Strong analytical skills in Excel/Google Sheets, including pivot tables and dashboard creation
• Experience with multi-touch attribution platforms and a track record of improving key performance metrics