CRM Email Automation Specialist

Job Summary

A company is looking for a CRM Email Automation Specialist.

Key Responsibilities

• Design, implement, and deploy automated email and SMS customer journeys
• Monitor and optimize existing journeys to enhance customer experience and meet company goals
• Collaborate with data activation teams to ensure effective audience segmentation strategies

Required Qualifications

• 4-5 years of experience with dynamic CRM automated journeys using AMPScript, HTML, CSS, SQL, and JavaScript
• Bachelor's degree in Computer Science, Information Systems, Marketing, or a related field
• Expertise in Salesforce Marketing Cloud, including Journey Builder and Automation Studio
• Strong understanding of customer journey mapping and audience segmentation strategies
• Experience working with cross-functional teams