Portfolio Leasing Specialist (Remote)

Position Summary:

The Portfolio Leasing Specialist is a hybrid role that combines remote leasing expertise with onsite leasing support across multiple communities. This position is responsible for proactive follow-up, lead management, and application facilitation using our CRM, communication platforms, and pricing tools. While approximately 40% of the role is remote, the remaining 60% will require travel to support communities with onsite leasing coverage, boost occupancy performance, and ensure consistent execution of leasing strategies. Click here to see more about Gray Residential!

Key Responsibilities:

Remote Leasing & Lead Management (40%)
• Manage leads using the CRM platform, ensuring timely and consistent follow-up through text, email, and phone calls.
• Engage prospects through personalized outreach using the texting platform and outbound calls to increase conversion rates.
• Respond to inbound leasing calls using company-provided phone software, delivering accurate information on pricing, availability, and community features.
• Quote pricing using our revenue management system (AIRM) and guide prospects through the application process.
• Monitor lead sources and CRM data integrity, providing feedback on traffic trends and leasing opportunities.
• Facilitate digital guest card completion and maintain organized, accurate records of prospect interactions.

Onsite Leasing & Community Support (60%)
• Travel regularly to communities to provide leasing coverage during vacancies, peak traffic seasons, or lease-up periods.
• Conduct tours, close leases, and assist with community-level leasing initiatives.
• Support onsite teams with marketing, outreach, and resident engagement efforts when present.
• Evaluate leasing presentation standards and identify opportunities to improve onsite performance.
• Act as a brand ambassador, maintaining professionalism and consistency in leasing execution across communities.

Qualifications:
• Minimum of 2 years of multifamily leasing experience, preferably in a floating, regional, or portfolio support role.
• Strong communication skills with a proven ability to connect with prospects via phone, text, and email.
• Proficiency with CRM and communication platforms (experience with Knock, Entrata, or similar systems preferred).
• Familiarity with Revenue Management systems, specifically AIRM, with the ability to understand and convey pricing strategies based on market supply and demand.
• Flexible and dependable, with the ability to travel up to 60% of the time and adapt quickly to different community environments.
• Highly organized, self-motivated, and able to prioritize tasks independently in both remote and onsite settings.
• Demonstrated professionalism, integrity, and commitment to delivering exceptional customer experiences.

Additional Requirements:
• Valid driver’s license and reliable transportation.
• Ability to work weekends or evenings as required by leasing activity.
• Must be able to walk properties, access upper-level units, and ability to lift to 25 lbs.